Global Crossing Management Planning Essays

Global Crossing Management Planning Essays Global Crossing Management Planning Essay Global Crossing Management Planning Essay Global Crossing was founded by American financier, Gary Winning, in 1997. Even through adversity, its early 2000 bankruptcy filing; Global Crossing has managed to continue to build momentum. For example, they have produced nearly $1. 4 billion in Adjusted Gross Margin, which grew from 49% of revenue In 2007 to 53% In 2008. (Global Crossing, 2009, p. 4) In order for Global Crossing to continue to build momentum, there must be an efficient management strategy In place. To examine this management strategy, the planning function of management must be evaluated. To add, ethical conduct and corporate social responsibly must be analyzed to gauge management strategy. Lastly, there are many factors that influence the companys strategic, tactical, operational, and contingency planning, therefore, it is important to identify the most influential to gauge management planning. To better understand how Global Crossing is able to maintain its presents in a competitive market, the planning function of management must be evaluated. Planning allows organizations to identify goals to be achieved and decide the appropriate actions needed to achieve those goals. However, to deliver strategic value, Global Crossing has been able to better serve hose needs of its customers in terms of quality, speed, efficiency, and so on. According to the 2009 Crystal Ball report by Telemeter, Global Crossing received the highest percentage of customers willing to recommend their current provider. Global Crossings management planning Is best described as vertical structure. A vertical structure is a chain of command which begins with top executives whom establish plans first. : Eventually, plans trickle down a pipeline so others will implement them. Ideally, work is divided into function, then department, and finally tasks. Global Crossing has adopted a leadership team which includes, John Legers, Chief Executive Officer. In order to implement a plan, the first task any organization must start with is a goal or mission. Global Crossing mission is to maximize the growth of business by generating customer loyalty, with the passion and commitment of their team and the capabilities and assets they possess and create. (Global Crossing, 2009, p. 6) Furthermore, establishing a goal or mission emphasizes value. Now, Global Crossing Is able to spread Its mission to each and every employee to ensure no matter what the function or department there Is communality. To successfully manage any organization, organizations must adopt an ethical code and ensure social responsibility throughout company behavior. Global Crossing has been addle to stay competitive In teen telec ommunications market Decease AT Its opiate ethical code. Global Crossings Code of Ethics and Business Conduct policy, along with the Global Anti-Corruption Policy, is designed to provide guidance and framework for thought for all Global Crossing employees to always do business the right way and for the right reasons. (Global Crossing, 2009, p. 6) Ethics includes valued principles such as, acting with veracity, honesty, fairness, and respect. All employees of Global Crossing must be accountable for his or her actions, including top executives because in a vertical structure, persistence begins at the very top of command. When faced with ethical issues such as, willful blindness, under no circumstances may Global Crossing personnel ignore signs that and employee, partner, or third party may be engaging in corrupt behavior in connection with any venture or activity involving Global Crossing. (Global Crossing, 2009, p. 16) Furthermore, the ramifications of any Global Crossing personnel involved in corrupt behavior, legal measures may be brought into play due to Global Anti-Corruption Policy. According to John Legers, CEO of Global Crossing, employees identify and lead service projects that are personally meaningful to them. Part of our success is linked to the fact that our employees care as much for their communities as they do for our customers. John Legers statement is in regards to the companys commitment to corporate social responsibility. Social responsibility involves meeting societal expectations, not written in law. Bateman Snell, 2009, Chapter 5) To encourage social responsibility with Global Crossing personnel, the organization announced Global Caring. Global Caring allows personnel to become active in community service during its first employee community day. Personnel was granted an extra, paid day off to get involved with a charity of her or her choice. Furthermore, Global Crossing has adopted a Going Green slogan in efforts to raise awareness in the importance of the environment. What are Global Crossing most influential factor that impact the companys strategic, tactical, operational, and contingency planning? One the most important factors that impact a company are internal, for example, personnel. Not only are personnel a factor but they truly are the most valuable resources any company can have. In vertical structure, functions are identified which create specialized departments. One of these departments is customer service. According to Global Crossing 2008 Annual Report, 97% of Global Crossings customers rated themselves satisfied with their service allowing Global Crossing to achieve nearly $2. 6 billion in total revenue. Therefore, customer service can impact any companies bottom-line. To create such customer service, Global Crossing has adopted planning that allows them to emphasis this important factor.